14 Nov
14Nov

One of the major problems for all businesses these days is app retention. They face this issue as they ignore some of the major aspects while developing the app for their brand which ultimately results in failure of the app on the longer run. As per the recent report by Statista which was generated after making the survey from 2010 to 2019, it was found that more than 25% of apps were only used once all over the globe. And if you want that your app should not fall under that category then you have to make sure that you avoid some of the mistakes while developing the app. 

Common App Development Mistakes You Should Avoid 

Businesses make some of the common mistakes while developing the app and face several hurdles when it comes to app success. Hence businesses that don't want to face the same hurdle with their app must make sure that they do not repeat the same. 

There are many reasons that justify why your app users abandon your business app. It includes inconvenient controls, poor design, lack of functionality, and many others. And if you want that the app users must not uninstall the app just after first use make sure that you avoid making some of the common mistakes while developing an app for your brand. 

Does Not Offer Rewards and Discount 

According to a HelloWorld report, almost 75% of consumers expect to have discounts and different offers from the brand. And if your app does not provide special offers and discounts to the users when they use it they are surely going to abandon it. Hence to make your app a next grand success make sure that you offer special offers and discounts to users whenever they use your brand's app. 

App Must Be Easy to Use

Every app that businesses develop for their business should be easy, intuitive and useful. Keep in mind that If your ideal users will find your app complex then they will not take a second to abandon it from their smartphones. Hence when you craft an app like uber for handyman for your marketplace business make sure that you keep it simple, by doing so you can ensure that your app is easy to use for the users and they can use it and can get the outcome they desired. Not a single user wants to use such a business app that demands much time to figure out so make your app as simple as possible.

Summing It Up

As an app owner if you want that your users should not abandon your app and must use it whenever they want the business services or products same as yours then you must put emphasis on developing the app considering to avoid the above-discussed mistakes. Apart from that, there are a few more like careless testing, adding unless features, unproven idea, and more that you have to avoid when it comes to app development.

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