Beauty and personal care market have always remained one of the trending industries globally. According to a report by Statista, this industry's global revenue has reached 503,976 million U.S. Dollars and is only subject to increase. And leading brands are gradually turning towards technological changes and the ways of approaching customers are changed and it leads to more promising sales target acquisition.
With the innovation in the fields of Artificial Intelligence (AI), Augmented Reality (AR), Internet of Things (IoT) and more, beauty and personal care brands have also adapted to changes that guarantee increased profits and customer attention.
Chatbots have become popular across all kinds of industries. Chatbots can not only be used for customer services but also, these beauty and personal care brands have enabled them to perform many more tasks. The leading beauty care brand L'oreal has introduced a messenger bot that helps a user to decide a customized beauty box that comes within their budget and they can gift it to their friends by just answering a few simple questions about the skin and hair complexion and other important constraints.
The internet of things has now not remained constrained to only connecting devices. The leading brand L'oreal's new venture La Roche-Posay has developed a wearable and stretchable first-ever skin sensor that maps the UV ray impact on the skin of users and once scanned through the connected device provides complete information on the damage done to the skin and also suggests sunscreen and UV protection requirements.
Mobile applications are increasingly becoming popular among businesses across all industries. Be it the marketplace or healthcare, a mobile app has facilitated easier availability of resources that can provide excellent services on a few taps of users. The marketplace apps like uber for beauty are also available where the professionals from beauty salon get to find their customers as customers can request their services at any time.
However, the leading beauty and personal care brands are not much behind. Offering an AR-enabled application to try out cosmetic products, applications for trying out whole makeover looks, providing the health information of their skin and hair using the sensors and more are just an example of what these companies are bringing in for the future.
Using the concepts of augmented reality and virtual reality, L'oreal Paris has designed an application for iOS devices that lets a user try out their products on the screen and displays how it looks on the user. This has revolutionized the entire shopping patterns as it holds the significance of affecting the user choices and that can boost the sales tremendously.
This is just the beginning. The technology of today holds the power of changing an entire industry mindset and sales patterns. With continuous evolution and further innovations, these technologies can provide many more benefits to users and businesses too as it helps increase sales and earn more profits than ever.